If you ever doubted that big data was going to become important, there should be no doubt anymore. Recent headlines from the past couple of weeks of the government capturing and analyzing massive amounts of daily phone call data should convince you. That this report was shortly followed by more reports of the government tapping the big online data websites like Google, Yahoo, and such for even more data should alert you to three things:
1—There is a massive amount of data out there that can be collected and analyzed.
2—Companies are amassing incredible volumes of data in the normal course of serving people who readily and knowingly give their data to these organizations. (This blogger is one of those tens of million .)
3—The tools and capabilities are mature enough for someone to sort through that data and connect the dots to deliver meaningful insights.
Particularly with regard to the last point this blogger thought the industry was still five years away from generating meaningful results from that amount of data coming in at that velocity. Sure, marketers have been sorting and correlating large amounts of data for years, but it was mostly structured data and not at nearly this much. BTW, your blogger has been writing about big data for some time.
If the news reports weren’t enough it became clear at Edge 2013 that big data analytics is happening and companies like Constant Contact and many others are succeeding at it now. It also is clear that there is sufficient commercial off-the-shelf computing power from companies like IBM and analytics tools to sort through massive amounts of data and make sense of it fast.
Another interesting point came up in one of the many discussions touching on big data. Every person’s personal data footprint is as unique as a fingerprint or other bio-metrics. We all visit different websites and interact with social media and use our credit and debit cards in highly individual ways. Again, marketers have sensed this at some level for years, but they haven’t yet really honed it down to the actual individual on a mass scale, although there is no technical reason one couldn’t.
Subsequent blogs will take up other topics from Edge 2013, such as software defined everything.
Although there were over a dozen sessions on System z topics, the mainframe did not have a big presence at the conference. However, Enterprise Systems 2013 was being promoted at IBM Edge. It will take place Oct. 21-25 in Orlando, Fl. It will combine the System z and the Power System Technical University along with a new executive-focused Enterprise Systems event. It will include new announcements, peeks into trends and directions, over 500 expert technical sessions across 10 tracks, and a comprehensive solution center.