Recent IBM Successes Target Mobile

IBM introduced its latest set of MobileFirst for iOS apps at Mobile World Conference, held this week in Barcelona. Not coincidentally, Vodafone Spain, along with IBM, announced its Connected City Initiative to help Spanish cities drive new efficiency. BTW, IBM launched its first set of iOS business apps this past December.

 ibm ios retail appCourtesy of IBM: retailers gain real-time perspective and data-driven recommendations (click to enlarge)

The Vodafone initiative, according to the company, leverages the most advanced mobile communications technology including citywide sensors and a Global M2M Platform that will enable the connection of thousands of sensors with the intelligent Vodafone Connected City system. The new cloud-based system will run on IBM Linux z Systems. The Linux z Systems were selected for their high security, which enables cloud services while also delivering the speed, availability, and efficiency required to drive mobile services at scale.  To do something at scale you want the z System.

But more interesting to DancingDinosaur readers may be the latest set of MobileFirst for iOS apps that target banking and financial services, airlines, and retail. These are strong areas of interest at IBM z Systems shops. At the announcement, more than 50 foundational clients including Air Canada, American Eagle Outfitters, Banorte, Boots UK, Citi, and Sprint have signed on for apps that deliver the complete expertise and capabilities of those companies to their employees wherever they interact with clients and do it faster, more easily, and more securely than ever before via the Apple iPhone and iPad.

These apps promise to transform the job roles and effectiveness of hundreds of millions of professionals globally. For example, Boots UK staff will gain access to real-time data and insight from across the company through their iOS device, allowing them to offer shoppers even greater levels of service, such as real-time stock availability and easy in store ordering. The result: new levels of convenience and accessibility for Boots customers.

Specifically, the latest IBM MobileFirst for iOS applications address:

  • Passenger Care (Travel)empowers customer service agents to address traveler needs from anywhere by enabling a smoother, more personalized experience while speeding check-in and easing airport congestion.
  • Dynamic Buy(Retail)—retailers gain real-time perspective and data-driven recommendations on how products are performing and data-driven recommendations that help retailers realize better return on investments.
  • Advisor Alerts(Banking and Financial Services)—uses analytics to help financial professionals prioritize client-related tasks on-the-go while backed by customized analytics that tells the advisor what’s most important through a personalized dashboard that displays recommended next steps.

ibm ios financial app

Courtesy of IBM:  analytics for financial services staff (click to enlarge)

The new apps are designed to fundamentally redefine the ways enterprises empower their professionals to interact, learn, connect, and perform. Built exclusively for iPhone and iPad, IBM MobileFirst for iOS apps are delivered in a secure environment, embedded with analytics, and linked to core enterprise processes. The apps can be customized for any organization and easily deployed, managed and upgraded via cloud services from IBM specifically for iOS devices.

Making this happen behind the scenes at many organizations will be IBM z System-based data and logic, including not only CICS but also Hadoop and other analytics running on the z, increasingly in real time. Of course, it all revolves around IBM’s MobileFirst, which allows enterprises to streamline and accelerate mobile adoption. In addition to the IBM-Apple iOS applications organizations can develop their own mobile apps using streamlined tool sets like IBM Bluemix.

DancingDinosaur is Alan Radding, a veteran IT analyst and writer. Follow DancingDinosaur on Twitter, @mainframeblog. See more of his IT writing onTechnologywriter.com and here.

BTW, it is time to register for IBM Edge2015 in Las Vegas May 10-15. Edge2015 combines all of IBM’s infrastructure products with both a technical track and an executive track.  You can be sure DancingDinosaur will be there. Watch for upcoming posts here that will highlight some of the more interesting sessions.

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2 Responses to “Recent IBM Successes Target Mobile”

  1. Vodafone Spain Picks IBM zSystem for Smarter Cities Initiative | DancingDinosaur Says:

    […] Vodafone initiative, as reported here previously, leverages the most advanced mobile communications technology including citywide sensors and a […]

  2. IBM z Systems at Edge2015 | DancingDinosaur Says:

    […] following mobile on z in 2012 and was reporting IBM mobile successes as recently as last month, click here. In this session Simmonds observes organizations being driven to deliver more insight and smarter […]

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