Dexter Doyle and Chris Gamin (z System Middleware) titled their session at Edge2015 IBM z Systems: The Forgotten Platform in Your Social Business. They were only half joking. As systems of engagement play bigger roles in the enterprise the z is not quite as forgotten as it may once have been. In fact, at IBM the z runs the company’s own deployment of IBM Connections, the company’s flagship social business product.
Doyle used the graphic below (copyright John Atkinson, Wrong Hands) to make the point that new tools replace familiar conventional tools in a social business world.
(copyright John Atkinson, Wrong Hands, click to enlarge)
Looks almost familiar, huh? Social business is not so radical. The elements of social business have been with us all along. It’s not exactly a one-to-one mapping, but Twitter and Pinterest instead of post-it notes, LinkedIn replaces the rolodex, Instagram instead of photos on your desk, and more. Social business done right with the appropriate tools enables efficiency, Doyle observed. You don’t see the z in this picture, but it is there connecting all the dots in the social sphere
Many traditional mainframe data centers are struggling to come to grips with social business even as mobile and social workloads increasingly flow through the z. “The biggest thing with social is the change in culture,” said Doyle in his Forgotten Platform session. You end up using different tools to do business in a more social way. Even email appears antiquated in social business.
For data centers still balking at the notion of social business, Doyle noted that by 2016, 50% of large organizations will have internal Facebook-like social networks, a widely reported Gartner finding, and 30% of these will be considered as essential as email and telephones are today. The message: social business is real and z data centers should be a big part of it.
So what parts of social business will engage with the z? Doyle suggested five to start:
- Social media analytics
- Customer sentiment
- Customer and new market opportunity identification
- Identification of illegal or suspicious activities
- Employee and customer experiences
And the z System’s role? Same as it has always been:
- Build an agile approach to deliver applications
- Make every transaction secure
- Use analytics to improve outcomes at every moment
These are things every z data center should be good at. To get started with social business on z visit the IBM Connections webpage here. There happens to be an offer for the 60-day free trail (it’s a cloud app) here. Easy and free, at least should be worth a try.
IBM Connections delivers a handful of social business capabilities. The main components are home, profiles, communities, and social analytics. Other capabilities include blogs, wikis, bookmarks, and forums for idea generation and sharing. You can use the activities capability to organize your work and that of a team, and another lets you vote on ideas. Finally, it brings a media library, content management capabilities, and file management.
Along with Connections you also might want to deploy WebSphere and Java, if you haven’t already. Then, if you are serious about building out a social business around the z you’ll want to check out Bluemix and MobileFirst. Already there is an IBM Red Book out for mobile app dev on the z13. The idea, of course, is to create engaging mobile and social business apps with the z as the back end.
The biggest payoff from social business on the z comes when you add analytics, especially real-time analytics. DancingDinosaur attended a session on that topic at Edge2015 and will be taking it up in a coming post.
Tags: analytics, BlueMix, Cloud, customer sentiment, IBM, IBM Connections, Instagram, Java, LinkedIn, Linux, mainframe, mobile, MobilFirst, Pinterest, social business, social media analytics, System z, technology, Twitter, WebSphere, zEnterprise