IBM’s Latest Flash Announcements Target Dell/EMC

The newest IBM storage, announced here earlier this week, aims to provide small, midsize, and global enterprises with virtualized SDS for primary storage and for cloud or cognitive applications and workloads. Central to the effort is IBM Spectrum Virtualize, which automates Storwize all-flash solutions intended to reduce the cost and complexity of data center and cloud environments. Entry pricing for the new storage starts at $19,000, which IBM describes as cost-conscious.storwize logo

IBM All-Flash for the midrange

In addition, IBM announced Flash In, a no-cost storage migration program targeting Dell/EMC customers that IBM hopes will bail out of the merged operation.

SDS in the form of IBM Spectrum Virtualize is central to making IBM’s latest all-flash offerings work for the broad set of use cases IBM envisions.  As IBM puts it: organizations today are embracing all-flash storage to deliver speed and response times necessary to support growing data workloads across public, private, and hybrid cloud environments, as well as the emerging demands of cognitive applications and workloads.

IBM Spectrum Virtualize promises to improve storage efficiency through features such as real-time data compression, thin provisioning, and snapshotting across nearly 400 different storage arrays from a multitude of vendors. That means organizations can leverage, even repurpose, physical storage capacity they already have as they scramble to meet the storage needs of new workloads.

Spectrum Virtualize also optimizes data security, reliability and operational costs. For example, the software automatically tiers and migrates data from one storage array to another, provides secure data-at-rest encryption, and remotely replicates data for disaster recovery and business continuity

The announcement centers around two products, the enterprise-class IBM Storwize V7000F and a midsize IBM Storwize 5030F,  which promise enterprise-class availability and function in a mid-range and entry-level all-flash storage array.  At the same time, both offer greater performance and require less time to provision and optimize systems. Coincidentally, IBM has just been recognized, for the third year in a row as a leader for Flash Storage in the Gartner Magic Quadrant for Solid-State Arrays (SSA).

Specifically, the all-flash IBM Storwize V7000F improves performance by up to 45 percent and supports four times the clustering for scale-out and scale-up growth to help organizations manage rapidly growing datasets.  The midrange and entry level all flash IBM Storwize 5030F offers high performance and availability at a discounted entry point (noted above) to help clients control costs.

The all-flash Storwize V7000F and Storwize V5030F are also built to manage a variety of primary storage workloads, from database management systems, such as SQL Server and MySQL, to digital media sources that include broadcast, real-time streaming, and video surveillance. The new technology can also handle huge data volumes, such as IoT data.

Given the product line confusion that typically characterizes big technology platform mergers, IBM is looking to entice some Dell or, more likely, EMC storage customers to the new Storwize offerings. To that end, IBM is offering what it describes as a no-cost migration initiative for organizations that are not current IBM customers and seeking a smooth transition path from their EMC or Dell storage to the IBM family of all-flash arrays. BTW: EMC is a leading provider of z System storage.

While too early to spot any Dell or EMC customer response, one long time IBM customer, Royal Caribbean Cruises Ltd, has joined the flash storage party. “With ever increasing volumes of customer and operational information, flexible and secure data storage is crucial to keeping our operation afloat (hope the pun was intended) as our company expands to hundreds of destinations worldwide,” said Leonardo Irastorza, Technology Revitalization & Global Shared Services Manager. The cruise line is counting on IBM flash storage to play a critical role, especially when it comes to ensuring exceptional guest experiences across its brands.

And more is coming: IBM released the following statement of direction: IBM intends to enhance IBM Spectrum Virtualize with additional capabilities for flash drive optimization and management. These capabilities are intended to help increase the service life and usability of flash drives, particularly read-intensive flash drives. The planned capabilities will likely include:

  • Data deduplication for workloads and use cases where it complements IBM’s existing industry leading compression technology
  • Improved flash memory management (mainly for garbage collection)
  • Additional flash drive wear management and reporting.

By implementing these capabilities in IBM Spectrum Virtualize they will be available for IBM Storwize family, FlashSystem V9000, and SAN Volume Controller offerings as well as VersaStack (the IBM/Cisco collaboration) and IBM PurePower systems.

DancingDinosaur is Alan Radding, a veteran information technology analyst and writer. Please follow DancingDinosaur on Twitter, @mainframeblog. See more of his IT writing at technologywriter.com and here.

 

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