I should have written this piece 40 years ago as a young man fresh out of grad school. Then I was dying for a 1200cc Harley Davidson motorcycle. My mother was dead set against it—she wouldn’t even allow me to play tackle football and has since been vindicated (You win on that, mom.). My father, too, was opposed and wouldn’t help pay for it. I had to settle for a puny little motor scooter that offered zero excitement.
In the decades since I graduated, Harley’s fortunes have plummeted as the HOG (Harley Owners Group) community aged out and few youngsters have picked up the slack. The 1200cc bike I once lusted after probably is now too heavy for me to handle. So, what is Harley to do? Redefine its classic American brand with an electric model, LiveWire.
Courtesy: Harley Davidson, IBM
With LiveWire, Harley expects to remake the motorcycle as a cloud-connected machine and promises to deliver new products for fresh motorcycle segments, broaden engagement with the brand, and strengthen the H-D dealer network. It also boldly proclaimed that Harley-Davidson will lead the electrification of motorcycling.
According to the company, Harley’s LiveWire will leverage H-D Connect, a service (available in select markets), built on thIBM AI, analytics, and IoTe IBM Cloud. This will enable it to deliver new mobility and concierge services today and leverage an expanding use of IBM AI, analytics, and IoT to enhance and evolve the rider’s experience. In order to capture this next generation of bikers, Harley is working with IBM to transform the everyday experience of riding through the latest technologies and features IBM can deliver via the cloud.
Would DancingDinosaur, an aging Harley enthusiast, plunk down the thousands it would take to buy one of these? Since I rarely use my smartphone to do anything more than check email and news, I am probably not a likely prospect for LiveWire.
Will LiveWire save Harley? Maybe; it depends on what the promised services will actually deliver. Already, I can access a wide variety of services through my car but, other than Waze, I rarely use any of those.
According to the joint IBM-Harley announcement, a fully cellular-connected electric motorcycle needed a partner that could deliver mobility solutions that would meet riders’ changing expectations, as well as enhance security. With IBM, Harley hopes to strike a balance between using data to create both intelligent and personal experiences while maintaining privacy and security, said Marc McAllister, Harley-Davidson VP Product Planning and Portfolio in the announcement.
So, based on this description, are you ready to jump to LiveWire? You probably need more details. So far, IBM and Harley have identified only three:
- Powering The Ride: LiveWire riders will be able to check bike vitals at any time and from any location. Information available includes features such as range, battery health, and charge level. Motorcycle status features will also support the needs of the electric bike, such as the location of charging stations. Also riders can see their motorcycle’s current map location. Identifying charging stations could be useful.
- Powering Security: An alert will be sent to the owner’s phone if the motorcycle has been bumped, tampered, or moved. GPS-enabled stolen-vehicle assistance will provide peace of mind that the motorcycle’s location can be tracked. (Requires law enforcement assistance. Available in select markets).
- Powering Convenience: Reminders about upcoming motorcycle service requirements and other care notifications will be provided. In addition, riders will receive automated service reminders as well as safety or recall notifications.
“The next generation of Harley-Davidson riders will demand a more engaged and personalized customer experience,” said Venkatesh Iyer, Vice President, North America IoT and Connected Solutions, Global Business Services, IBM. Introducing enhanced capabilities, he continues, via the IBM Cloud will not only enable new services immediately, but will also provide a roadmap for the journey ahead. (Huh?)
As much as DancingDinosaur aches for Harley to come roaring back with a story that will win the hearts of the HOG users who haven’t already drifted away Harley will need more than the usual buzzwords, trivial apps, and cloud hype.
DancingDinosaur is Alan Radding, a veteran information technology analyst, writer, and ghost-writer. Follow DancingDinosaur on Twitter, @mainframeblog, and see more of his work at technologywriter.com.
Tags: analytics, Big Data, Cloud, cognitive computing, GPS-enabled security, Harley-Davidson, IBM, IBM AI, IBM Cloud, IoT, Java, Linux, LiveWire, mainframe, mobile, technology
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