Syncsort Now Precisely After Pitney Bowes Acquisition

After announcing its acquisition of Pitney Bowes last August and completing the deal in December, Syncsort earlier this month rebranded itself as Precisely. The company, a long established mainframe ISV, is trying to position Precisely as a major player among enterprises seeking to handle quantities of data in various ways.

Precisely’s combined and updated Syncsort and Pitney Bowes product lines to span what the rebranded operation now describes as  “the breadth of the data integrity spectrum” by offering data integration, data quality and location intelligence tools.

The rebranded company’s solution portfolio spans five areas based on the use case. 

• Integrate is its data integration line that features Precisely Connect, Ironstream, Assure, and Syncsort.
• Verify unit of data quality tools includes Precisely Spectrum Quality, Spectrum Context, and Trillium.
• Location intelligence (Locate) touts Precisely Spectrum Spatial, Spectrum Geocoding, MapInfo, and Confirm
• Enrich features Precisely Streets, Boundaries, Points Of Interest, Addresses, and Demographics. 
• Engage unit aims to create seamless, personalized and omnichannel communications on any medium, anytime

According to the company, the updated product line will span what it describes as “the breadth of the data integrity spectrum” by offering data integration, data quality and location intelligence tools. Adds Josh Rogers, CEO, Syncsort, now Precisely,  “With the combination of Syncsort and Pitney Bowes software and data, we are creating in Precisely a new company that is focused on helping enterprises advance their use of data through expertise across data domains, disciplines and platforms.”

Rogers continued: “Advancements in storage, compute, analytics, and machine learning have opened up a world of possibilities for enhanced decision-making, but inaccuracies and inconsistencies in data have held back innovation and stifled value creation. Achieving data integrity is the next business imperative. Put simply, better data means better decisions, and Precisely offers the industry’s most complete portfolio of data integrity products, providing the link between data sources and analytics that helps companies realize the value of their data and investments.”

Precisely may again be onto something by emphasizing the quality of data for decision making, which is just an amplification of the old GIGO (Garbage In Garbage Out), especially now as the volume, variety, and availability of data skyrockets. When edge devices begin generating new and different data it will further compound these challenges. Making data-driven decisions already has become increasingly complex for even the largest enterprises.

Despite the proliferation of cloud-based analytics tools, according to published studies in Forbes, Harvard Business Review, and elsewhere CEOs found that 84 percent do not trust the data they are basing decisions on, and with good reason, as another study found almost half of newly created data records have at least one critical error. Meanwhile, the cost of noncompliance with new governmental regulations, including GDPR and CCPA, has created an even greater urgency for trusted data.

Out of the gate, Precisely has more than 2,000 employees and 12,000 customers in more than 100 countries, with 90 of those part of the Fortune 100. The company boasts annual revenue of over $600 million.

Prior to its acquisition Pitney Bowes delivered solutions, analytics, and APIs in the areas of ecommerce fulfillment, shipping and returns; cross-border ecommerce; office mailing and shipping; presort services; and financing.

Syncsort provides data integration and optimization software alongside location Intelligence, data enrichment, customer information management, and engagement solutions. Together, the two companies serve more than 11,000 enterprises and hundreds of channel partners worldwide.

DancingDinosaur is Alan Radding, a veteran information technology analyst, writer, and ghost-writer. Follow DancingDinosaur on Twitter, @mainframeblog, and see more of his work at http://technologywriter.com/

Tags: analytics, Big Data, mainframe, Pitney Bowes, Pricisely, Syncsort, technology